Last week I attended my university’s Business Club event where the author of Gimme! The Human Nature of Successful Marketing presented a summary of the book and his research. It was absolutely fascinating! The discussion was less about marketing and more about how we received and retain information and how our senses and emotion tie in. He referred a few times to a few of the mistakes Starbucks has made over the years. The experience of going to a Starbucks has changed, which even Starbucks’ former, now current, CEO identified in a memo last year. I hadn’t thought of it, but the sights, sounds and smells have changed over the years, changing the experience. Frankly, though, all the major coffee house chains are guilty of it. Good reason to go out and support the independents!
The event was introduced by the Dean of the School of Business. He talked about all the great things that were happening with both the undergrad and MBA programs. It was really good information that, personally, I think should be shared with all Alumni, especially those in a professional field. One comment struck a nerve, though. He was describing the revamped Science and Technology MBA program and said that the focus is on changing who people are. Hmmm. Am I the only one who finds this a little disquieting? The former Science and Tech MBA attracted people with Science and Engineering backgrounds… who are likely leaders in Science and Tech companies… managing scientists and engineers. I completely agree that the MBA program should develop an in-depth understanding of business principles and create a bridge between traditional rivals – engineers and marketing/management (take your pick). But changing who people are sounds like we’re just adding to the divide. You’re either in the business club or you’re not. That’s my opinion. I’m sure one day I’ll finally decide to do my MBA and officially become part of the club. Change can be good.
I’m glad I am in the game industry where diversity (cultural, artistic, technical, business… ) is the norm and is required for the industry to work. For my friends in the game/movie industry (and fans of computer graphics), you might find the Character Design blog interesting. I added the link to my links list.
(Wow! My first semi-rant on a public blog. I hope I didn’t offend anyone!)